Why net conquests matter more than headline conquests
Any alliance can post a screenshot of one impressive conquest. What separates a genuinely dominant alliance from one that's overextended is the net trend: villages gained minus villages lost over time. An alliance gaining villages in one region while quietly losing them in another isn't actually advancing — it's trading territory, and that's a very different strategic position than pure net growth.
This is especially relevant on a contested border between two large alliances, where both sides will have conquest wins to point to; the net trend over the preceding weeks, not either side's highlight reel, tells you who's actually winning that particular fight.
What a conquest trend implies for the rest of the server
An alliance with a strongly positive net-conquest trend is usually accumulating population, culture points, and troop capacity faster than its rivals, which compounds — more villages produce more resources, which fund more troops, which enable more conquests. Watching which alliance is on that curve early is often a better predictor of who ends up dominating the server than early population rankings alone.
For smaller alliances or independent players, tracking which large alliances are actively gaining territory near you is a practical early warning system: it's far better to see a neighbor's conquest trend turning aggressive before they reach your border than to find out from a battle report.
Comparing alliances directly
Our World Conquests tool compares villages gained and lost by the top alliances on any tracked world, so you can see the net trend behind the territory war instead of judging it from individual conquest announcements.
Common questions
What matters more, conquests won or net villages gained?
Net villages gained minus lost matters more, since an alliance can post impressive individual conquests while quietly losing territory elsewhere and not actually be advancing.
How can I tell who's winning a border war?
Look at the net conquest trend over the preceding weeks for both sides rather than either alliance's highlight reel, since both sides usually have some conquests to point to.
Why track other alliances' conquest trends?
Seeing a large neighboring alliance's territory trend turning aggressive early gives you warning before they reach your border, rather than finding out from a battle report.